University of Richmond Athletics
Richmond Athletics Announces Partnership with ISP Sports
12/04/2007 | General
Dec. 4, 2007
UNIVERSITY OF RICHMOND, Va. -
The University of Richmond Department of Athletics has reached an agreement with ISP Sports, the country's foremost collegiate sports marketing company, to provide revenue consulting services and serve as the exclusive national marketer for the Spiders, school officials have announced.
With the partnership, ISP will work with the Department of Athletics' staff to market a variety of corporate sponsorship opportunities involving UR Athletics, including live play-by-play game radio broadcasts and call-in shows, various athletic department publications, signage in on-campus facilities, corporate hospitality events and the official website of the department, RichmondSpiders.com.
"We are thrilled to partner with ISP," UR Director of Athletics Jim Miller said. "ISP is a first-class organization recognized as the best in the industry. Our partnership will enhance and strengthen our corporate sponsorship relationships and elevate Spider Athletics' marketing and multimedia presence on a local, regional and national basis. We look forward to the years ahead and growing our partnership."
Based in Winston-Salem, NC, ISP Sports is the multi-media rights holder for more than 40 nationally recognized college athletic programs, as well as five major conferences and two postseason bowl games.
"ISP is pleased to join with the University of Richmond as its athletics marketing consultant," Ben Sutton, President and CEO of ISP Sports, says. "We are excited to have the opportunity to build a more efficient and productive sales and marketing program for Spider Athletics and look forward to this new relationship."
