University of Richmond Athletics
Spider Athletics Partners With Brand Marketing Consultant Jeremy Darlow
10/06/2020 | General, Spider Athletic Fund, Spider Leadership
RICHMOND, Va. – The University of Richmond athletics department along with the Richmond Spider Development program has announced a partnership with brand marketing consultant and author Jeremy Darlow to enhance the Spider student-athlete experience while educating them on ways to grow and develop their personal brands.
"We are excited to partner with Jeremy Darlow and build a program that transcends sports and focuses on personal growth, brand development and leadership," said Vice President and Director of Athletics John P. Hardt. "The young men and women in our varsity programs are far more than just athletes. They are students, leaders, citizens and future professionals who will make a positive impact on the world. This partnership, in tandem with our Richmond Spider Development program, will help equip our student-athletes with the skills and knowledge that will maximize their potential in preparing for life beyond athletics."
Darlow, best-selling author of Brands Win Championships and Athletes are Brands Too, will provide Spider student-athletes access to the exclusive "The DARLOW Rules" program. The program is comprised of short, easy-to-understand, video-based lessons teaching student-athletes from every sport program the fundamentals of brand development and communication.
"The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports," added Darlow. "Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion. My goal is to change that."
At the end of the program, student-athletes will have built their own brand marketing plan, utilizing the same strategic techniques used by Darlow over the course of his extensive career in sports marketing. Additionally, each graduating student will receive a certificate of completion to include on their professional resume.
Over his career, Darlow has worked with schools like Notre Dame, Michigan, Colorado and UCLA; athletes that include Aaron Rodgers, Kris Bryant, and Lionel Messi; and celebrities such as Kanye West and Snoop Dogg. He helps college athletic programs, coaches and athletes build and elevate their brands to elite levels.
"Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play," said Darlow. "Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny."
For more information and to explore The DARLOW Rules, visit www.jeremydarlow.com or follow the conversation on Twitter and Instagram via @JeremyDarlow.
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"We are excited to partner with Jeremy Darlow and build a program that transcends sports and focuses on personal growth, brand development and leadership," said Vice President and Director of Athletics John P. Hardt. "The young men and women in our varsity programs are far more than just athletes. They are students, leaders, citizens and future professionals who will make a positive impact on the world. This partnership, in tandem with our Richmond Spider Development program, will help equip our student-athletes with the skills and knowledge that will maximize their potential in preparing for life beyond athletics."
Darlow, best-selling author of Brands Win Championships and Athletes are Brands Too, will provide Spider student-athletes access to the exclusive "The DARLOW Rules" program. The program is comprised of short, easy-to-understand, video-based lessons teaching student-athletes from every sport program the fundamentals of brand development and communication.
"The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports," added Darlow. "Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion. My goal is to change that."
At the end of the program, student-athletes will have built their own brand marketing plan, utilizing the same strategic techniques used by Darlow over the course of his extensive career in sports marketing. Additionally, each graduating student will receive a certificate of completion to include on their professional resume.
Over his career, Darlow has worked with schools like Notre Dame, Michigan, Colorado and UCLA; athletes that include Aaron Rodgers, Kris Bryant, and Lionel Messi; and celebrities such as Kanye West and Snoop Dogg. He helps college athletic programs, coaches and athletes build and elevate their brands to elite levels.
"Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play," said Darlow. "Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny."
For more information and to explore The DARLOW Rules, visit www.jeremydarlow.com or follow the conversation on Twitter and Instagram via @JeremyDarlow.
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