Melissa Hassen - Assistant Athletics Director for Game Day Experience and Marketing Services - Staff Directory

Staff Directory

Melissa Hassen

Title:
Assistant Athletics Director for Game Day Experience and Marketing Services
Email:
Phone:
289-8914

Melissa Hassen joined Richmond as the Assistant Athletics Director for Gameday Experience and Marketing Services in September 2023. Hassen oversees all of Richmond's gameday marketing and fan experience efforts, with an emphasis on Spider Football and Spider Men's and Women's Basketball.

Hassen came to Richmond following 13 years at Loyola University Maryland, including the last four as the Greyhounds' Associate Director of Gameday Marketing. In that role, Hassen served as the primary gameday contact for approximately 75 home games annually, managing public address announcers, sound crews, video crews, band and spirit groups, and more. She originally joined Loyola in 2010 as the program's Assistant Director of Marketing and Sales.

Hassen earned a Master's of Arts degree in Emerging Media from Loyola in 2018 and received her Bachelor's of Business Administration degree with a concentration in Marketing from Radford in 2009. As a student, she worked with Radford's Athletics Marketing department for three years.

Following graduation, she spent a year as an Athletics Marketing Assistant at Tulsa before joining Loyola.