University of Richmond Athletics
Staff Directory

Ashley Yencho
- Title:
- Assistant Athletic Director for Marketing
- Email:
- Phone:
- 289-8914
Ashley Yencho is in her fourth year as the Assistant Director of Athletics for Marketing in 2021-22. Yencho oversees all marketing and ticketing for Spider Athletics, focusing primarily on football and men's basketball while overseeing efforts with women's basketball.
Yencho joined the Spiders in June of 2018 and oversees the Spiders’ marketing efforts, specifically focusing on football and men’s basketball. Yencho was inducted into the Parkland High School Athletics Hall of Fame in 2019, honoring her basketball playing career with the Trojans.
Yencho spent three years at fellow Colonial Athletic Association football member Stony Brook, including the last year as the Director of Marketing. She was in charge of marketing for football, men’s basketball and women’s basketball for the Seawolves. Under her guidance, Stony Brook had the highest total revenue in program history in both men’s basketball and football the past two seasons. She spent two seasons as the assistant director of marketing at Stony Brook prior to her promotion.
Yencho was the marketing and game experience graduate assistant at Arizona State from 2013-15. She handled the marketing and sales effort for the Sun Devil women’s basketball program, recording the highest revenue in school history for that sport in back-to-back seasons.
Yencho also spent time at Bradley University in Illinois as an assistant director of marketing in 2012-13. She spent time at the University at Buffalo as an administrative intern and was also a game day intern with the Lehigh Valley Iron Pigs of AAA baseball.
Yencho was a women’s basketball student-athlete at American University where she earned her bachelor’s degree in business administration in 2011. She earned her master’s degree in higher and postsecondary education from Arizona State in 2015.
Yencho joined the Spiders in June of 2018 and oversees the Spiders’ marketing efforts, specifically focusing on football and men’s basketball. Yencho was inducted into the Parkland High School Athletics Hall of Fame in 2019, honoring her basketball playing career with the Trojans.
Yencho spent three years at fellow Colonial Athletic Association football member Stony Brook, including the last year as the Director of Marketing. She was in charge of marketing for football, men’s basketball and women’s basketball for the Seawolves. Under her guidance, Stony Brook had the highest total revenue in program history in both men’s basketball and football the past two seasons. She spent two seasons as the assistant director of marketing at Stony Brook prior to her promotion.
Yencho was the marketing and game experience graduate assistant at Arizona State from 2013-15. She handled the marketing and sales effort for the Sun Devil women’s basketball program, recording the highest revenue in school history for that sport in back-to-back seasons.
Yencho also spent time at Bradley University in Illinois as an assistant director of marketing in 2012-13. She spent time at the University at Buffalo as an administrative intern and was also a game day intern with the Lehigh Valley Iron Pigs of AAA baseball.
Yencho was a women’s basketball student-athlete at American University where she earned her bachelor’s degree in business administration in 2011. She earned her master’s degree in higher and postsecondary education from Arizona State in 2015.
Men's Basketball Highlights vs. St. Bonaventure
Monday, February 23
Baseball Postgame vs Penn State: Head Coach Mik Aoki
Sunday, February 22
Men's Basketball Postgame - St. Bonaventure
Saturday, February 21
Men's Basketball Press Conference - February 20
Friday, February 20







