University of Richmond Athletics
Spider Athletics Partners With Leffler Agency
09/25/2012 | Men's Basketball
The
University of Richmond has hired The Leffler Agency of Baltimore and Tampa to
create, schedule and purchase advertising, primarily for the Spider men's
basketball program. Leffler is best known for its work in college and pro
sports. The agency has 20 university athletics The US Naval Academy, George
Mason, Seton Hall, Delaware, DePaul, Akron, and Towson among its client
family.
The Leffler Agency is familiar with the Richmond market, having served as the
advertising agency of record for Colonial Downs for the past seven years. Leffler has more sports/entertainment clients
than any advertising agency in the country. "We specialize in precise
and strategic advertising solutions that have built and grown attendance
footprints for team clients around the country," stated Tom McElroy, the
agency's Senior Vice President and former Big East Senior Associate
Commissioner.
"We are very excited to bring the Leffler Agency on board and add to our family of successful business partnerships," said Deputy Director of Athletics David Walsh. "The Leffler Agency is another industry leader working with us that brings specialized expertise in critical areas to enhance our promotional efforts."
Leffler Agency President/Owner Bob Leffler said, "We have really come to know the Richmond market well and UR has a splendid venue and game experience for NCAA Division I basketball. Our job is to grow the footprint into the leisure product audience who has not experienced this great entertainment value."
The University of Richmond has recently created other successful external business relationships with IMG College for corporate marketing, IMG Learfied Ticket Solutions for outbound ticket sales and now Leffler Agency for advertising/media buying. These three companies are all industry leaders and pioneers in their area of expertise in intercollegiate athletics.
